year
2019

location
Fitzroy, Melbourne, VIC

Australia

BLENDED’s Showroom

A spatial branding exercise

'Designing a paper and stationery brand's showroom in Melbourne'

For this project it was needed to create the whole graphic identity of Blended brand, as well as to design their new office space and showroom located in Fitzroy, Melbourne.

Blended is a sustainable and contemporary stationery brand based in Melbourne and original from there that, with only a few years on the market, has managed to earn the trust of many clients who are interested in preserving the environment as well as in the design that affects their products.

This way, to start off, the graphic identity was designed following some previously studied shapes that reflect the brand's values, willing to transmit the importance in details, all contemporary elements and their surrealist touch as well as the appreciation of materials and their sustainability.

Designing and applying the graphics was a must. Many versions were made in order to be able to combine them between all different packaging and product options.

Graphic applications

On the other hand the space had to be designed as well. The house Barcelona Terrace AD 1881 was the location chosen for the project.

The house has the perfect atmosphere for the brand to transmit their Melbournian vibe, their respect for tradition but will of innovation and environmental responsibility (choosing a site that is already built but lacks of use).

The house is a Boom-style balcony residence with a grand heritage façade and it will be renewed as Blended's showroom on the first level and terrace, and as their office, meeting areas and HQ on the first floor.